Course Lessons
-
Lesson 1: Understand Your Site (13:41)
-
Lesson 2: Analyze Your Content (11:59)
-
Lesson 3: Define Your Style (20:06)
-
Lesson 4: Structure Your Story (25:27)
-
Lesson 5: Conquer Your Calls-to-Action (12:00)
-
Lesson 6: Perfect Your Pages (22:12)
-
Lesson 7: Master Your Metadata (19:38)
-
Lesson 8: Plan Your Process (15:27)
-
Lesson 9: Spark Your Story (14:23)
Bonus Content
-
Lesson 1 PDF: Understand Your Site
-
Lesson 2 BONUS: Story Audit Spreadsheet
-
Lesson 2 BONUS: Understand Google Analytics (10:44)
-
Lesson 2 BONUS: Organize Your Content
-
Lesson 3 BONUS: School Style Starter Guide
-
Lesson 3 BONUS: School Voice Worksheet
-
Lesson 4 BONUS: 5-Step Website Page Template
-
Lesson 5 BONUS: Call-to-Action Creation Guide
-
Lesson 6 BONUS: Craft Your Contact Page (5:35)
-
Lesson 6 BONUS: Perfect Your Pages Worksheet
-
Lesson 7 BONUS: Keyword Research Tracker
-
Lesson 8 BONUS: Page Review Checklist
-
Lesson 8 BONUS: Initial Email Template
-
Lesson 8 BONUS: Annual Email Template
