Write Your School Site

The definitive course on creating website content that tells your unique school story, attracts more ideal students, and boosts inquiries, enrollment and action

What would it mean to your marketing and admissions teams if you could…

  • Know that your website was telling a unique story that made an impact?
  • Reach the right audiences, with the right messages, at the right time?
  • Edit your website content with confidence -- while saving tens of thousands of dollars in copywriting costs?
  • Create stronger calls-to-action, strengthening your entire communications funnel?
  • Make it easier for your website to be found online?
  • Stop scrambling to correct outdated information and instead have a proactive plan for updating content?

That's what will happen when you WRITE YOUR SCHOOL SITE.

We’ve turned nearly 15 years of website strategy & copywriting experience into the most complete & easy-to-follow system for crafting school website content that converts.

Write Your School Site includes 9 course modules and a deep library of bonus materials that systemize the website writing process and make it easy for you tell your school story, even if you’re not a writer.

Website copywriting is a learned skill. And we’re giving you all our skillful secrets in Write Your School Site.

  • Immediate and lifetime access to all 9 video lessons (Value = $2,995)
  • 13 bonus checklists, worksheets and templates (Value = $1,500)
  • Limited time: the Copywriter Concierge service, with personal feedback on your content (Value = $795)
  • Forever access to all future materials we add to this course
  • One cost, all inclusive!


 

"Storytelling, and great content, turned our website from a collection of facts about our school to one compelling narrative that runs from page to page. The site now draws readers in from the landing pages and encourages them through calls to action to explore more deeply and inquire about the school."

-- Alex Brosowsky, Head of The Quaker School at Horsham

WHY YOUR SCHOOL WEBSITE CONTENT MATTERS

Your school website is your welcoming committee, 24 hours a day, 7 days a week, 365 days a year. It’s open when you’re closed. It’s always there, telling your school story to anyone who will listen.

So it better be telling the RIGHT story.

You can make your website content work harder for your marketing, admissions and development teams -- without spending tens of thousands of dollars on hiring a copywriter.

Strengthening your website story is a completely attainable goal, once you learn how to tackle what can be a massive project using our proven, step-by-step writing and editing process.

IS WRITE YOUR SCHOOL SITE RIGHT FOR YOU?

If you can answer YES to any of these statements, you’ll find immense value in this course.

1. You’re responsible for your school’s website content updates -- but you aren’t sure where to begin.

2. You’re about to start or are in the midst of a website redesign -- and tackling content is looming large on your to-do list.

3. You are part of a small (or single person!) team that is tasked to oversee all aspects of your school’s story -- and you’re super overwhelmed.

4. You don’t have the budget to hire an outside copywriter to help with your website content -- yet you know your content needs serious improvement.

5. You want to have a system in place so you can tackle website content updates on your own time, with your own resources.

MEET YOUR CONTENT COACHES


Write Your School Site comes to you courtesy of Cursive Content Marketing, which helps school marketers create and share stories your audiences will love.

Your WYSS content coaches are Cursive owner Emily Cretella and content marketer Stacy Firth. We've been creating high-impact websites together for nearly 15 years, and we've combined all of our website strategy and copywriting experience to give you the only website content course you'll need to strengthen your story.

Tell your story. Engage your audiences. Prompt meaningful action. Get instant access to all Write Your School Site content NOW, including:

Lesson #1: Understand Your Site

Learn more about website content, why it matters, and how it impacts your school and your audiences.


Lesson #2: Analyze Your Content

Perform a website content audit, and discover the story your website is really telling.


Lesson #3: Define Your Style

Build your school story foundation by discovering or reevaluating your school's voice, tone and positioning.


Lesson #4: Structure Your Story

Understand the elements of a website page and how to write them. This lesson is all about technical copywriting tips and styles.


Lesson #5: Calls-to-Action

Create content that converts by writing compelling content that makes your audience take the next step.


Lesson #6: Perfect Your Pages

Craft strong content where it counts by diving deeper into specific page types. This lesson gives you valuable tactics that will help you write your site's most critical pages.


Lesson #7: Mastering Your Metadata

Use the right words to get found online by learning all about how to write effective behind-the-scenes content.


Lesson #8: Plan Your Process

Set your strategy and stay organized by developing a comprehensive plan for follow-through and follow-up.


Lesson #9: Spark Your Story

Stay inspired by recapping everything you've learned and closing the course with some motivation.

And to make you sure you master this system and have the time and resources it takes to implement these lessons on your own site, you’ll get course lifetime access to Write Your School Site...

... plus, a bundle of bonuses (valued at more than $1,500)!


The Write Your School Site Bonus Package includes 19 downloadable workbooks, templates, checklists and video lessons designed to help you brainstorm and implement the strategies you'll learn in the course.

The bonus lesson in Google Analytics, a School Style Starter Guide, a Call-to-Action Creation Guide, a Keyword Tracking Worksheet (and much, much more!) will help you take what you've learned and immediately apply it to your school website.

Course Curriculum


  Course Prep
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days after you enroll
  Course Lessons
Available in days
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  Bonus Content
Available in days
days after you enroll

LIMITED-TIME BONUS: THE COPYWRITER CONCIERGE (VALUE $795)

Want to write your school site, but afraid to do it on your own? We've created this special bonus package to give you extra support as you transform your school website into a marketing and admissions powerhouse.

This limited-time package includes personal review & feedback from us on one page of website content. We will:
• Review your work for best practices
• Provide you with our notes and suggestions
• Help you craft a strong page you can then use as a guide for the rest of your content development

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

JOIN WRITE YOUR SCHOOL SITE TODAY!

$597.00

When you enroll during this launch timeframe, you'll get:

Immediate and lifetime access to all 9 video lessons (Value = $2,995)

13 bonus checklists, worksheets and templates (Value = $1,500)

The Copywriter Concierge personal feedback package (Value = $795)

That's a total value of $5,290. And that doesn't include the future content we will be adding-- content to which you'll also have lifetime access.

Get started now!